Tuesday, August 25, 2009

How to Track Your Twitter ROI

When it comes to PR and social media, measurement is one of the trickiest item to define and almost every agency out there has a different way of measuring success. Interested in using Twitter for your campaign but not sure of how to measure its effectiveness?

Here's a quick and simple listing some useful tools, extracted from an OpenForum article on Tracking Twitter ROI by Jennifer Van Grove:

  1. Define Your Goals: Do you want to increase the number of followers? How many are active vs spammers? Some of the Twitter goals you can measure include Twitter giveaways, hashtag campaigns, link sharing, retweets, referrers, total followers, total following, and tweets per day, week, or month.

  2. Tracking Tools:

    Trendrr: This free tool lets you track Twitter search results over time, as well Twitter user stats for following, followers, and updates per day. You can also get graphs to visually track change over time.

    Tweetmeme: If your company has a blog, you can use the Tweetmeme retweet buttons to encourage visitors to retweet your posts, and then track shares via retweets and bit.ly analytics.

    The Archivist
    : Use this Windows-only tool to export Twitter search results. This is especially handy if you're conducting a Twitter campaign or giveaway using a hashtag or specific tweet criteria. You can then export the results to excel and slice and dice as you please. Note that with regular Twitter Search, yo only go back a certain amount of time and/or number of tweets for a given search.

Read the full article, which contains more Twitter tracking tools: http://www.openforum.com/idea-hub/topics/technology/article/how-to-track-your-twitter-roi-jennifer-van-grove

Thanks Belinda for sharing!

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