Explaining social media

Came across this presentation on social media by marketing agency Espresso on Ben's blog. It's a long slideshow, but the meat's from slide 57 onwards.

One of my biggest pet peeve is that organizations and businesses don't understand that social media is more than another marketing channel, it's an entire universe that lets you build your brand, speak directly to consumers, get unfiltered feedback and reach out to an unimaginable number of people, worldwide. My favorite line from the presentation: If your product sucks, social media won't fix it.

What the F**K is Social Media: One Year Later

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