Robbie's new video - She's Madonna

Robbie's new video might be a tad bizarre for some people -- what with Robbie cross-dressing and referring to himself in the third person. If you ask me, I think it's a cool video, loaded with cheekiness. Check out She's Madonna with guest appearances by Bai Ling, Alexis Arquette and a bunch of queens.

There's more to this video than a cross-dressing Robbie. Read more below, from UK's gossip mag Mirror:

EXCLUSIVE:BITCHY ROBBIE
Eva Simpson & Caroline Hedley

Robbie Williams is either a very brave or a very foolish man.

The singer is risking the wrath of Madonna's husband Guy Ritchie by raking over the past on a track on his controversial new album.

Both dated leggy TV presenter Tania Strecker - Ritchie before he met Madonna and the Robster after the film director ditched her.

Now Robbie has plundered his own relationship with Tania for material on his experimental album Rudebox74, to be released later this year - but then he seems to have gone further.

Music industry insiders tell us the track She's Madonna is based on an alleged conversation Guy had with Tania when he left her.

According to her version of events, the man behind hit movies Lock, Stock and Snatch ended their romance with the words: "Look, you know I really love you, but she's Madonna."

Our man behind the mixing desk reveals: "It seems Robbie always had this conversation in the back of his mind for a song.

"Probably without realising the subject matter behind the song, Madge gave She's Madonna the thumbs-up when Robbie personally played it to her at her London home earlier this summer.

"No doubt he'll be keeping his fingers crossed that she'll agree to appear in the video when it's a single early next year." The track - a duet with Neil Tennant of the Pet Shop Boys - is already being described as a pop masterpiece.

When unlucky-in-love Robbie, 32, dated Tania back in 2000 it looked as if he'd finally found someone he wanted to settle down with. But he ended the romance after four months because of the stress that it was causing him.

When Ritchie dated the 6ft blonde earlier she described him as the "love of her life" and was devastated when he ditched her for the Queen of Pop.

She said at the time: "Guy knew the best of me and the worst of me, and we still ended up becoming lovers. And then, it didn't work out.

"I always knew I wasn't as important to Guy as his career. He is great, but he needs a very strong woman to get through to him. But it's not so much he's Madonna's match as she's his."

A source adds: "Guy's not going to be happy that all this is being dredged up again. Although everyone concerned has moved on, it's a bit out of order that Robbie has used it as the basis for one of his songs. Surely he has enough stuff to write about."

Robbie's electro-pop album, due for release at the end of September, is his most experimental to date. Rudebox had its first official airplay today, although Radio 1's Scott Mills broke the embargo and played it on Friday.

The track - being released on September 4 - has been given the thumbs-up by fans who have heard it.

As with a lot of Robbie's material, it has references to sex and drugs. But somehow we doubt if Mr Ritchie will be dashing out to buy a copy.