Tuesday, September 08, 2009

Waffles on Wheels!

Writing this post is making me hungry. Love this simple, cost effective and fun marketing idea that's been garnering quite a lot of media coverage. Stumbled across Waffles & Dinges over at SEM. Waffles & Dinges is the brainchild of Thomas DeGeest, who with his wife (who he lovingly calls "Waffle Lady") drive a truck around New York City selling Belgian waffles!

Here's the catch: If you want their yummy, warm, fluffy waffles - you have to know where their next stop is! And to do that, follow WafflesTruck on Twitter! Waffles & Dinges also do mini contests for secret passwords and challenges via Twitter, with winners getting extra toppings or free waffles! @WafflesTruck has more than 3,000 followers, not bad for a 2-year-old waffle truck business selling only in NYC!

I think DeGeest is kidding about being part of the Belgian Ministry of Culinary Affairs but he used to work for IBM as a management consultant! LOL, now that's a yummy career move! If you're like me, stuck outside of NYC and with no WMD (Waffle of Mass Delicious-ness) in sight, head over to Waffles & Dinges web site, blog, Facebook or Twitter page for more golden brown goodness. Hungry!



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